Hummer.com is the Most Useful Site for New Car Buyers
J.D. Power and Associates released their 2007 report on the most useful automotive websites for new car buyers, and Hummer.com (home of, of course, GM and the Hummer trucks) came up on top. So how did Hummer did? It ranked highest with an index score of 870 on a 1,000-point scale — a 5-point improvement from Wave 1 of the study, which was released in January 2007. Coming in a close second was the Toyota website with 858, followed by Jeep (856), Suzuki (855), Land Rover (854), and Lexus (853).
Says the ranking about the Hummer site (via):
“A continuing focus on clear, simple navigation and crisp images and videos that demonstrate both the appearance of HUMMER’s models, as well as the features included in them, allow HUMMER to regain the highest ranking for usefulness among automotive manufacturer Web sites,” said Steve Witten, executive director of marketing/media research at J.D. Power and Associates. “This is the third time that HUMMER has achieved the difficult feat of outpacing the industry since the brand was first included in the study five years ago.”
Way to go, Hummer guys!
